About me
I’m a food and lifestyle writer, recipe developer and tester, cookbook publishing consultant, editor, and content strategist with nearly 20 years of publishing and writing experience. My passion for de-snobbifying food, home cooking, and general lifestyle topics drives me to write research-based articles for a variety of publications; break down the pizza-making process on my recipe website, ThursdayNightPizza.com; help talented cookbook authors navigate the publishing process, from proposals to recipe testing/development to finished manuscripts; and work with businesses to shape their unique brand identities and connect authentically with customers.
After eight years in the NYC publishing scene—the last three of which were spent at Clarkson Potter, Penguin Random House's cookbook and illustrated lifestyle imprint—I decided to leave my corporate gig in 2011 to pursue a freelance career in Philadelphia. Since then, I’ve worked with a wide range of clients, including Food Network stars, nutritionists, big-name chefs, online grocers, master gardeners, large and small book publishers, and local and national magazines. Each project I take on is a chance to learn something new and to put more high-quality content out in the world.
My first book, The Teenage Mutant Ninja Turtles Pizza Cookbook, was published in 2017, and my writing has appeared on Wired.com, Parents.com, TheKitchn.com, Mashed.com, and Edible Philly, among other websites and publications.
For more information about my rates and services, contact me at hello@peggypaulcasella.com.
Thanks for stopping by!
After eight years in the NYC publishing scene—the last three of which were spent at Clarkson Potter, Penguin Random House's cookbook and illustrated lifestyle imprint—I decided to leave my corporate gig in 2011 to pursue a freelance career in Philadelphia. Since then, I’ve worked with a wide range of clients, including Food Network stars, nutritionists, big-name chefs, online grocers, master gardeners, large and small book publishers, and local and national magazines. Each project I take on is a chance to learn something new and to put more high-quality content out in the world.
My first book, The Teenage Mutant Ninja Turtles Pizza Cookbook, was published in 2017, and my writing has appeared on Wired.com, Parents.com, TheKitchn.com, Mashed.com, and Edible Philly, among other websites and publications.
For more information about my rates and services, contact me at hello@peggypaulcasella.com.
Thanks for stopping by!